•   The Stuff that makes Good Design
    • A logo is the very first impression people get of your company.
    • A logo needs longevity.
    • A logo needs to be original.
    • A logo should look professional.
    • A logo should reflect the time and thought gone in to designing it.
    • A logo is the starting point of your whole corporate image.
  • A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. 
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