- The Stuff that makes Good Design

- A logo is the very first impression people get of your company.
- A logo needs longevity.
- A logo needs to be original.
- A logo should look professional.
- A logo should reflect the time and thought gone in to designing it.
- A logo is the starting point of your whole corporate image.

- A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.
